And just like that, the first quarter of 2022 has wrapped up! We’ve been super busy onboarding new team members, attending trade shows, and working on new products to share with you these last three months. Scroll for a quick recap of our year so far!
January
BORA® grew a lot in January! Early in the month, we brought Craig on to the Sales team, and later Brigid joined us on the Marketing team. They’ve both settled in great and are making a great difference in the company.
We also celebrated with our Sales Administrator as they welcomed a healthy, handsome son this month. We are thrilled for their family!
February
February was a fun month for the team. First, we attended our first two trade shows of the year with Do It Best and Orgill — our Inside Sales Manager Asher was delighted to travel to warmer climates for these events.
Second, we officially launched our new Fixed Base Router. This launch expanded our selection of routers and accessories, allowing woodworkers to use just the router motor in their router tables, or the entire fixed base router system for batch work.
March
“Busy” might be an understatement when describing the month of March this year. We started the month by announcing our new partnership with Carhartt Workshop, a free tool rental program local to Detroit and the surrounding area. We also attended the Ace Spring Convention in Florida.
For the first time, we got to compete in Acme Tools’ Last Brand Standing event. This was a lot of fun to participate in, and we had a great time getting creative on the Marketing and Sales side coming up with fun images and great deals as part of it. We started out as the 11 seed and made it to the finals against Milwaukee, ultimately taking second place. In our book, that’s a win!
Finally, we were able to welcome Christian to the Marketing team as a new Graphic Designer. Welcome to the team!
Sneak Peek into Q2
There’s lots to come in the next few months, including more trade shows, an exciting product line expansion, and a new brand ambassador partnership! Stay up-to-date by following us on social media and joining our email list!
