Affinity Tool Works To Present BORA and PortaMate Tool Lines at Orgill Dealer Market 2013

Troy, Mi., Feb. 5, 2013 — Affinity Tool Works is pleased to announce it’s first-ever exhibit at the spring 2013 Orgill Dealer Market in Orlando Florida, February 21 – 22. To make the most of this important show, Affinity will present two of its newest lines of specialty tools: BORA hand tools and PortaMate power tool stands. Affinity will also be offering some special deals available only at the show to buyers who attend.

Affinity Tool Works has long been known for woodworking, Carpentry and light construction tools that bridge the gap between professional craftsmen and the Do It Yourself/DIY market with top quality tools and equipment manufactured to meet high standards and high tolerances. With Orgill as a distribution partner, Affinity has extended its reach and reputation nationally, and even internationally. Sarah Ursell, spokesperson for Affinity Tool Works said they’re excited about the opportunity to participate in the Orgill Spring Dealer Market. “This is a great show to connect with our current & potential dealers.  We’re thrilled to be able to present our products personally to them, while sharing product news and talking marketing and selling strategies.”

Affinity’s channel distribution goals include developing strong, mutually profitable relationships with each of its resellers. Mark Cross, National Accounts Manager for Affinity added, “The Orgill show is an excellent venue for meeting one-on-one with our resellers and providing the kind of information and dealer support they need to be even more successful.”

For the Orgill 2013 Spring Dealer Show Affinity is making two special offers. First, there will be special promotional pricing on the BORA and PortaMate product lines available on orders placed during the two-day show. Second, Affinity will be offering instant cash rebates on those same orders. These double discounts are available for only two days to those attending the show.

Affinity will also take this opportunity to debut its new merchandiser that features an interactive, touch screen video player. The merchandiser is an excellent way to engage customers and provide the information they’re searching for in a dynamic, user-friendly way. Affinity invites everyone attending to stop by its exhibit for a demonstration and more information.

Affinity Tool Works will be exhibiting at the Orgill Spring 2013 Dealer Show in Booth no. 2645. Please stop by to see the BORA and PortaMate product lines, meet the Affinity team and pick up your cash from your instant rebate.


About Affinity Tool

Affinity Tool Works is a distributor of high-quality tools for the trade and the DIY market designed to simplify complex tasks and help produce consistent results from project to project. Their brands include Tormek sharpening tools, BORA hand tools, PortaMate and HTC shop accessories, Footprint Tools and Fish Drill Bits. Their products are available at major retailers of fine tools nationwide. For complete information visit



Press Contact

Sarah Ursell, Affinity Tool Works
1161 Rankin Drive, Troy, MI 48083


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